Each design is hand-drawn from scratch and takes days of research and drawing to get right. To make sure that detail actually shows up on the fabric, I only print on premium garments that are built to last.
To be totally transparent: after the costs of the premium shirt, the printing, and the platform fees, I make about £7 per shirt. I’m not in this to be greedy; I’m in it to create high-quality work that you’ll actually want to wear for years.