About

The Freddo Index & Me

Back in 2000, a Freddo chocolate frog cost 10p. Today, they’re 35p. That’s a 250% increase in the price of a tiny chocolate frog, and it was the "sobering" moment I realized I needed a way to better support my family.

Rather than turning to a life of crime, I decided to lean into the one thing I’m actually good at: artwork.

Who is James?

I’m an artist based in Somerset, UK. By day, I’m navigating the 9-to-5 life; by afternoon, I’m a full-time single dad to a very energetic toddler; and by night, I’m trying to keep this shop alive.

WTR Creative is a true one-man band. Every design you see started as a late-night sketch once the house finally went quiet. I research, draft in Photoshop, and obsess over the details until it’s something I’d actually wear myself. No AI, no slick marketing machine—just me and a stylus at a kitchen table.

Why Your Support Matters

There is no "big brand" here. It’s just my daughter and me. When you buy from this store, you aren’t helping a CEO buy a third vacation home—you’re helping a dad provide for his kid. It’s that simple.

I strive to keep my prices fair because I’m a fan first. I want people who share my interests to be able to afford something they actually love without feeling that "Freddo inflation" sting.

Let’s Chat

Looking for something specific that isn't here? Drop me an email or find me on Instagram. I’m always up for a chat with fellow enthusiasts.

📩 Email: wtrcreativeapparel@gmail.com
📸 Instagram: @wtrcreativeapparel

A quick heads-up: I don’t take on custom orders right now. Between the job and being a solo parent, there simply isn't enough time, and I’d hate to let you down by rushing a design.